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Streaming ad loads jump 18% in 2026, Paramount+ tops chart, Prime Video cuts back

An Ampere Analysis report cited by Business Insider found that average ad minutes per hour across major US ad-supported streaming tiers rose 18% between January and August 2026. Paramount+ now shows the most ads at just over nine minutes per hour, while Netflix saw the sharpest percentage jump, climbing from 1.40 to 2.44 minutes per hour, though it still airs the fewest ads overall. Prime Video was the only service among the group to actually cut its ad load during this period.

Paramount used astroturf nonprofit to fake public support for Warner Bros merger

Paramount reportedly enlisted a nonprofit called Neighbors for Strong Communities to send Californians mass text messages urging them to pressure state Attorney General Rob Bonta to drop his antitrust suit against the $111 billion Paramount-Warner Bros deal. The messages warned that blocking the merger could cost thousands of jobs, citing owner Larry Ellison's reported threat to relocate Paramount to Texas.

Le Creuset launches Star Trek cookware line for franchise's 60th anniversary

Le Creuset has released a limited-edition Star Trek collection, developed after the cookware maker approached Paramount years ago, timed to the franchise's 60th anniversary. The lineup includes a $68 communicator-shaped cheese grater, a $40 Spock oven mitt, a $500 Enterprise-themed casserole pot, and a $450 Klingon casserole dish, all featuring show-inspired details and engravings.

Hasbro shops D&D sequel to new studios after Paramount exits

Hasbro is seeking a different studio partner to produce a sequel to 'Dungeons & Dragons: Honor Among Thieves' after Paramount Pictures declined to continue with the franchise. The decision follows the first film's disappointing box office performance despite generally favorable reviews.

New Street Fighter movie trailer showcases live-action hadoukens and Jason Momoa's Blanka

Paramount released a new trailer for its upcoming live-action Street Fighter movie, directed by Kitao Sakurai, showing off exaggerated special moves like real hadoukens and Chun-Li's kicks alongside a CGI Blanka played by Jason Momoa. The footage leans heavily into the franchise's over-the-top, colorful style rather than plot details.