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Pepsi

2 GoKawiil briefs on this topic

PepsiCo surpasses Q3 expectations driven by international growth, cuts full-year forecast

PepsiCo reported a 5.6% increase in net sales for the third quarter, with international markets contributing 41% of revenue so far this year. Despite growth abroad, its North American beverage division shrank, prompting the company to lower its full-year earnings outlook. CEO Ramon Laguarta is scheduled for an exclusive CNBC interview at 10 a.m. ET.

Coca-Cola's 1985 New Coke launch collapsed despite 200,000 taste tests

An Entrepreneur contributor revisits Coca-Cola's 1985 decision to replace its original formula with New Coke after more than 200,000 blind taste tests showed consumers preferred the sweeter recipe over both original Coke and Pepsi. The company launched New Coke on April 23, 1985, only for the change to fail within weeks despite the extensive research behind it.