GoKawiilStarbucks CEO outlines plans for AI-driven personalized drive-thru menus
During a Thursday earnings call, Starbucks CEO Brian Niccol said the company will explore drive-thru technology that recognizes returning customers, shows personalized digital menus, and streamlines payment. Starting in 2027, Starbucks also plans to test background AI tools that help baristas take orders more accurately, alongside AI upgrades to the app's search features and potential conversational ordering.