JOCO Builds Physical E-Bike Infrastructure to Compete With Software-First Startups
JOCO, a New York-based mobility company backed by roughly $7.5 million in venture funding, has built one of the largest urban e-bike infrastructure networks in the country, serving enterprise clients like Amazon, Uber Eats, Grubhub, Instacart and Gopuff. Its rise reflects a broader shift among startups away from pure software scaling toward capital-efficient, infrastructure-heavy business models as investor scrutiny tightens.