GoKawiilMedia outlets renew push into social video a decade after Facebook's 'pivot to video' collapse
The media industry is again investing heavily in social video production, years after a mid-2010s push collapsed when Facebook was found to have inflated video view counts, leading to mass layoffs of writers and video staff alike. This new wave is driven by changes to social platforms' algorithms favoring video and the rise of TikTok and YouTube, with YouTube now commanding nearly 16 percent of TV viewership.