AI pricing tools spread across fast food and grocery chains amid McDonald's lawsuit
A federal antitrust lawsuit this week alleges McDonald's uses an AI-powered 'pricing engine' to set menu prices and overcharge customers, a claim the company denies. Meanwhile, retailers including Kroger, Amazon Fresh, Walmart, Whole Foods, Tesco, Morrisons and Asda are adopting AI tools such as electronic shelf labels and markdown apps like FlashFood, and Revolut has trialed facial recognition checkout in coffee shops.