GoKawiil
Tech News
Amazon's October Prime Big Deals Days event includes discounts on a range of headphones and earbuds, with several models marked down to or near their lowest recorded prices. Some of these deals require a Prime membership, while others are open to all shoppers, and competing retailers are running their own discounts during the same period.
The FTC, joined by attorneys general from 22 states, filed a lawsuit accusing Amazon of quietly inflating prices in its ad auctions since 2019. Instead of letting the winning bidder pay one cent above the second-highest bid as its auction system promises, the complaint alleges Amazon substituted a higher, internally calculated 'proxy' price to boost its own profits. Regulators estimate this scheme extracted more than $20 billion from advertisers, costs they say were largely pushed onto consumers—an allegation Amazon disputes, calling the suit misguided.