GoKawiilInstagram to reduce reach of AI-generated profiles that skip new disclosure label
Instagram is renaming its 'AI creator' tag to 'AI-generated profile' and will limit the visibility of accounts featuring AI-generated people who fail to disclose it. Creators who add the new label won't face any reach penalty, but the rule only applies to profiles built around a fully AI-generated person, not those simply using AI tools for editing or captions.