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Promote Button

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X tests animated arm nudging Premium users toward 'promote' button

X Premium subscribers are seeing a brief animation of an arm pointing at the 'promote' button inside the post composer. The feature hasn't rolled out to all accounts, and X has not publicly explained the change. Users have shared screenshots and videos reacting with confusion on the platform.

engadget.com · 2026-10-27

X tests animated hand pointing users toward 'promote' button on posts

X has rolled out a UI prompt that shows a large hand or arm graphic pointing at the 'promote' button while users compose posts. Numerous users posted screenshots on October 26-27, 2026 expressing surprise and annoyance at the sudden animation appearing mid-typing. X has not issued any official explanation for the feature.

techcrunch.com · 2026-10-27