GoKawiilX tests animated arm pointing users to paid 'Promote' button
X has begun showing some users an animated hand that reaches across the screen toward the 'promote' button while composing posts, according to screenshots shared by users including The Verge's Tom Warren. The feature appears limited to verified or X Premium subscribers, and promoting a post extends its reach to non-followers based on location, interests or demographics, with promoted posts labeled 'promoted' or 'ad'.