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Publisher Payments

2 GoKawiil briefs on this topic

Google pilots paying publishers for AI search contributions, per report

Google is reportedly running an 'AI contribution pilot' that pays around 100 publishers based on how much their content feeds its AI-powered search features. The Information says one publisher earned over $1 million in a year, while another received $50,000-$60,000, with payouts appearing in a Search Console earnings widget. Digiday reports the program has drawn more interest from small and mid-sized publishers than large ones and has expanded beyond news outlets.

Google's AI content-payment pilot pays most publishers almost nothing

Google has enrolled about 100 publishers in a pilot that pays them when their content contributes to Gemini-powered AI Overviews, according to The Information. Most participating small and mid-sized publishers reportedly receive payments equal to roughly one-tenth of one percent of their ad revenue, though one early participant is on pace to earn over $1 million annually while another gets $50,000-$60,000.