GoKawiilReal Estate Branding, Not Marketing Reach, Now Drives Agent Hiring, Opinion Argues
An Entrepreneur contributor argues that in real estate, discoverability through search, ads and social media has become commoditized, with most agents equally easy to find online. The piece contends that the real differentiator for winning clients is no longer visibility but whether prospective buyers and sellers actually trust and believe in an agent before ever speaking with them.