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Microsoft's 'Copilot+ PC' label fades from new Surface and OEM devices

Windows Central reports that Microsoft and its hardware partners have quietly stopped using the 'Copilot+ PC' branding introduced in 2024. None of the Surface PCs launched in 2026 carry the moniker in their names, unlike earlier models, and Nvidia's upcoming RTX Spark platform—despite meeting the spec requirements—also avoids the label. The underlying technical requirements for Copilot+ PC hardware still exist, but the marketing name is increasingly absent from spec sheets and product listings.

Microsoft quietly drops the 'Copilot Plus PC' branding from new Surface devices

Microsoft's new 12-inch Surface Pro and 13-inch Surface Laptop meet the technical specs for Copilot Plus PCs but are not being marketed under that name, Surface CVP Brett Ostrom confirmed to Windows Central. Qualcomm's Kedar Kondap indicated similar devices will likely drop the branding going forward too.