GoKawiil
Tech News
When temporary tariff structures were struck down earlier this year, e.l.f. Beauty received roughly $50 million in cost relief and used it to reverse price increases across 80% of its product lineup instead of keeping the extra margin. The following quarter, the company reported net sales up 36% to $479.4 million with profits roughly doubling.
On a Thursday earnings call, Costco CEO Ron Vachris said the company has returned tariff-related cost savings to members by lowering prices on both food and non-food items. The update came as part of Costco's fourth-quarter earnings report.
An Entrepreneur contributor argues that founders often mistake low customer acquisition cost for campaign success, when in fact a cheap first sale doesn't guarantee a customer understood the offer or will stick around. Metrics like CAC typically ignore refunds, support burden, discounts and fees, which can make seemingly efficient campaigns unprofitable over time. The piece recommends grouping customers by campaign and calculating true post-sale value before scaling ad spend.
Employees of Build A Rocket Boy have posted on LinkedIn that their jobs are ending, and Kotaku reports the studio is shutting down entirely. The closure follows the disastrous June 2025 launch of MindsEye, which prompted PlayStation refunds, multiple layoff rounds, and founder Leslie Benzies' claims of internal and external sabotage.
Nintendo is holding a Customer Appreciation Sale from September 13-26, offering 30% discounts on games, DLC, Amiibo and accessories across the eShop, Nintendo Store and retailers. The company says the promotion is funded partly by roughly $300 million in tariff refunds it recovered from the US government, rather than passing those refunds directly back to customers.