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Reputation Pros

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Entrepreneur guide urges CEOs to audit how AI chatbots describe their companies

An Entrepreneur contributor from Reputation Pros outlines a method for auditing what AI platforms like AI Overviews and AI Mode say about a company, its leadership and reviews. The recommended process includes asking AI the same due-diligence questions customers might ask, checking whether AI recommends the company versus competitors, and tracing inaccurate claims back to their sources. Google reported AI Overviews now has over 2.5 billion monthly users and AI Mode more than 1 billion.