GoKawiilFranchisees Share Tactics Behind Successful Limited-Time Menu Offers
Multi-unit franchisees from chains including Atomic Wings, Rock N Roll Sushi and TCBY told Franchising.com how they approach limited-time offers (LTOs). Atomic Wings' Moe Moustafa used micro-influencers to build month-long buzz around a dirty soda launch, Rock N Roll Sushi's Amy Boesen holds staff tasting days before new items launch, and TCBY's Sam Batt evaluates LTOs like a Dubai Chocolate flavor for whether they could become permanent menu items.