GoKawiilStartup positioning advice: speak to what customers already want, veteran advisor says
A go-to-market consultant who has worked with over 100 startups—including Temporal, Netlify, Pinecone, and Pydantic—argues that founders routinely fail to communicate in terms customers actually care about. The core prescription is deceptively simple: instead of pitching your product's features or vision, describe it using the language and priorities of the people you're trying to reach.