GoKawiilNielsen: YouTube leads US TV streaming share, ahead of Netflix in July 2026
Nielsen's Gauge report found YouTube captured 14.2 percent of total US television viewing time in July 2026, nearly double Netflix's 7.8 percent share. The data also showed ad-supported services The Roku Channel and Tubi outperforming Peacock and Warner Bros. Discovery's streaming offerings, including HBO Max, on TV screens.