Rorra launches $249 stainless-steel water pitcher after two-year development
Startup Rorra, founded by Brian Keller and Charlie Carlisle, has released a $249 water filtration pitcher made of borosilicate glass and stainless steel, using technology from its countertop filtration system. The founders spent nearly two years developing the company before recording their first sale, and say Rorra generated eight-figure revenue in its first year.