GoKawiilManischewitz launches dating show and frozen foods to court Gen Z shoppers
Manischewitz, the 138-year-old Jewish food brand, is rolling out a dating show alongside new products like frozen challah, rugelach, and a food truck serving hot dogs and matzo ball soup. The push comes as the brand aims to modernize its image and reach younger consumers during the Jewish High Holidays, the ten-day period from Rosh Hashanah to Yom Kippur.