GoKawiilWalmart turns its $5.97 rotisserie chicken into a limited-edition purse
Walmart has released a purse styled after its popular $5.97 rotisserie chicken, a nod to the deli item's huge social media following. The retailer said more than 15,000 mentions of the chicken online helped push it to create the novelty accessory. The company kept the item's signature price point attached to the promotion as a marketing hook.