GoKawiilGlobal smartphone shipments fall 20% in Q3 2026 amid memory chip shortage
Counterpoint Research reports worldwide smartphone shipments dropped 20% in the third quarter of 2026, the lowest level since 2012, as a shortage of DRAM and NAND chips pushed phone prices up roughly 20% this year. Samsung and Apple both gained market share—23% and 22% respectively—but each still saw shipments decline year-over-year, while Samsung raised Galaxy S26 prices by $100 and Apple's new iPhone 18 Pro line launched $100 higher than its predecessor.