GoKawiilFounder advises startups to filter opportunities before saying yes
An entrepreneur building a savings and investment app for young families describes how pursuing partnerships with large financial institutions early on slowed the company down, as months of meetings and compliance reviews diverted attention from existing customers. The piece outlines a three-question filter for evaluating opportunities—whether they pay off within 90 days, fit the company's current stage, and justify the trade-off—and extends this discipline to investor advice, funding terms and high-profile partners.