GoKawiilGoogle expands AI Search ads to international markets as Search growth cools
Google announced during Alphabet's Q3 earnings call that it is rolling out ads within AI Overviews and AI Mode to international markets, alongside new multi-turn ad formats in the U.S. Alphabet reported $127.6 billion in revenue, up 25% year over year, but Search ad growth slowed to 12% from 17% in Q2 and 19% in Q1, and Alphabet shares fell 8% after the results. Chief business officer Philipp Schindler said click-through rates on sponsored listings in AI Mode now match those of organic listings.