Shop Different - GoKawiil

Apple anniversary piece reflects on Steve Jobs' legacy, 15 years after his death

Marking 15 years since Steve Jobs died on October 5, 2011, a retrospective recalls his influence on technology and retail. It draws on Ron Johnson's new book 'Shop Different,' which recounts how Jobs and Johnson developed Apple's retail philosophy, including Johnson's proposal that Apple should 'love its customers.' The piece also notes Jobs later used the phrase 'We love our users' during the 2010 'antennagate' press conference.

9to5mac.com · 2026-10-05

Ron Johnson releases 'Shop Different,' a memoir on building the Apple Store

Ron Johnson, who led Apple's retail division from 2000 to 2011, has published a new book titled 'Shop Different: How Retail Revealed Apple's Genius,' co-written with Zander Nethercutt. The book details his collaboration with Steve Jobs to design the Apple Store concept and grow it into one of the most profitable retail operations globally. Johnson also recently appeared on 9to5Mac's Overtime podcast to discuss the book and the store's early history.

9to5mac.com · 2026-09-22