Shopping Graph - GoKawiil

Google launches Universal Cart and When to Buy Guide for holiday shopping

Google has rolled out new shopping tools, including Universal Cart, which lets users save products from multiple retailers in one place via AI Mode in Search or the Gemini app, and a When to Buy Guide that advises on discount timing. The cart draws on over 60 billion listings from Google's Shopping Graph to track price drops and restocks, and integrates with Google Wallet and Google Pay to surface card perks and promo codes.

zdnet.com · 2026-10-15

Study: Google AI Mode shows shopping prices 21.6% higher than regular search

E-commerce SEO firm Productrise found that identical products listed through Google's AI Mode averaged 21.6 percent higher prices than the same items shown via traditional Google Search. The study also found AI Mode listings appeared 49 percent more prominently to users, and nearly half the time recommended a different primary retailer than standard search results.

futurism.com · 2026-09-02