GoKawiilHasbro's Sixth Wall builds AI platform to give Transformers, G.I. Joe voices
Hasbro's AI unit Sixth Wall has developed Character.OS, a system designed to let licensed characters like Optimus Prime, Megatron and Mr. Monopoly hold AI-driven conversations with fans. CEO Bertie Thomson said the project began as internal tests pairing toys with hardware and voice synthesis tools before expanding into a formal platform with compensated voice actors and defined content guardrails.