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Slow Masticating Technology

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Vitamix launches its first cold-press juicer, the MaxExtract

Vitamix, known primarily for blenders, announced the MaxExtract Cold Press Juicer, its first product in this category, on a Monday with sales starting Oct. 15. The appliance uses slow-masticating technology, includes a pulp pusher, cleaning brush, juice and pulp containers, and two interchangeable strainers, and all detachable parts are dishwasher-safe.