GoKawiilJD Power survey: drivers rate invisible tech higher than flashy screens
JD Power surveyed over 68,000 owners of 2026 model-year vehicles about 40 different automotive technologies and found that features requiring the least driver attention, such as smart ignition and AI-controlled HVAC systems, earned the highest satisfaction scores. Passenger-facing dashboard screens, often found in luxury brands like Mercedes, BMW, and Porsche, ranked among the least liked features.