GoKawiilResearch: Samsung, Vizio and Roku smart TVs keep tracking data after opt-out
A Northeastern University study found that smart TVs running Samsung, Vizio and Roku operating systems continued transmitting data to automatic content recognition (ACR) servers even after users disabled tracking in settings. Researchers tested 12 smart TVs across eight operating systems from 10 manufacturers, running nearly 6,000 controlled experiments to monitor network traffic to and from ACR endpoints.