GoKawiilTaco Bell, Domino's, Burger King add in-app games to loyalty programs
Taco Bell has launched a weekly mini-game for rewards members running through Nov. 1, letting players earn 'Paddles' for prize drawings including a signed Davante Adams jersey. The move follows Domino's summer launch of its Soccer Shootout game and Burger King's sweepstakes offering Royal Perks members weekly cash prizes up to $5,000. Smoothie King's earlier spin-to-win games reportedly drew over 2 million plays and boosted loyalty sign-ups by more than 40% in three months, per platform builder PAR Technology.