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Flipboard buys Bluesky feed-builder Graze to expand open social web ads

Flipboard has acquired Graze, a Portland startup that lets creators build and monetize custom Bluesky feeds using contextual, non-tracking ads. Graze has delivered over 41 billion posts to roughly 12 million people across more than 7,000 feeds since launching 21 months ago, splitting ad revenue 70/30 with creators.