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Specialized's $8,249 Diverge Pro 4 gravel bike tackles technical off-road terrain

Specialized provided its new Diverge Pro 4 gravel bike for testing on rugged Colorado trails, where the reviewer found it handled rough descents and technical gravel with confidence. The $8,249 bike is purely human-powered, unlike the earlier Turbo Creo 2, and features an updated Future Shock 3.3 suspension system built into the head tube that smooths out impacts without altering steering feel or causing brake dive.

Fractional CMO Urges Specialized Small Businesses to Ditch Generic Marketing for Hyper-Local Tactics

A fractional Chief Marketing Officer who advises small business owners argues that generic marketing tactics like broad social ads and SEO campaigns waste money for niche businesses such as contractors and handymen. Instead, she recommends high-intent lead generation, hyper-local search tools like Google Local Services Ads, and partnerships within existing trust networks to reach customers making high-stakes decisions.

Deep Cogito Raises $43M to Help Firms Build Proprietary AI Models

Deep Cogito, a startup founded by former Google AI search employees, has raised $43 million in funding. The capital will support the company's mission of helping businesses develop their own specialized AI models rather than relying solely on third-party systems.