GoKawiilEntrepreneur Op-Ed: Founders Often Sign Marketing Retainers Without Defining Success
A contributor to Entrepreneur describes a startup founder who hired a marketing agency and, after six months, had a new brand deck, content calendar and social media growth, but no traceable new customers. The piece argues this happens because founders and agencies typically agree on deliverables like post counts and email volumes, without ever defining what business outcome the engagement is meant to achieve.