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Streaming Ads

2 GoKawiil briefs on this topic

Disney+ Lacks Top-20 Nielsen Hit as Ads Expand to All Tiers and Prices Rise

Nielsen's first-half 2026 streaming data shows Disney+ with no original series in the Top 20 by total minutes viewed, despite releases like Percy Jackson, Daredevil: Born Again, Star Wars: Maul – Shadow Lord, and Wonder Man. The report comes as Disney has confirmed ads will now appear across every subscription tier, including premium, and has raised prices shortly after.

Disney+ Revises Terms to Permit Ads on Ad-Free Subscription Tiers

Disney+ amended its Subscriber Agreement in January 2025 to allow advertisements to appear even on plans marketed as "no ads" or "ad-free." Section 2(k) of the new agreement carves out exceptions where ads can run due to streaming rights restrictions, live events, or other limitations, despite the premium tier's original all-ad-free marketing.