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Subscription Spending

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Meta's Muse AI agent adds subscription-tracking and cancellation feature

Meta's newly rolled out Muse AI assistant can identify and cancel consumers' recurring subscriptions, folding that function into a broader personal-assistant tool rather than a standalone subscription-management app. The launch comes as U.S. consumer subscription spending has risen sharply, with Mastercard and FT Strategies reporting 44% of consumers increased subscription spending in 2025 to an average of $1,887 annually.