GoKawiilSamsung enlists 'Couples Therapy' star Orna Guralnik for Galaxy Z switcher ads
Samsung launched its Switchers ad campaign this week, using real-life celebrity couples and clinical psychologist Orna Guralnik from Showtime's Couples Therapy to frame switching from iPhone to Android as an emotional decision. The six 30-second spots feature pairs like Ciara Miller and Dylan Efron, and Nick Foles and Clay Matthews, and promote Samsung's newest Galaxy Z foldables. The campaign debuted just days after Apple unveiled its own foldable iPhone, the Duo.