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Tanyella Leta

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Maka launches ad-free kids' streaming app with no autoplay, built with Yale researchers

Maka, a new subscription streaming platform for children aged 0 to 6, launched with 25 licensed shows including Sesame Street, Franklin and The Wiggles. The app has no ads, no autoplay and no endless scrolling, and costs $15 a month or $107 a year. Cofounders Isabel Sheinman and Tanyella Leta say content is screened using a framework called Imprint, developed with researchers at the Yale Child Study Center.