GoKawiil
Tech News
McDonald's is starting a new advertising arm that will sell targeted ads across its drive-thru screens, app and other customer touchpoints, drawing on data collected from its customers. The initiative turns the fast-food chain into a media platform akin to retailers that have built ad networks from shopper data.
An investigation by YouTube channel Gamers Nexus found that LG smart TVs continuously gather user data—including search terms, audio recordings, payment details and screenshots—and send it to LG's ad division, Alfonso Inc. (LG AdSolutions). The company reports roughly 49 million LG smart TVs active in the US and 216 million worldwide, and the tracking reportedly includes Wi-Fi-based location data accurate to within about 10 meters.