GoKawiilWendy's CEO Bob Wright Outlines Five-Point Turnaround Plan
New Wendy's CEO Bob Wright has detailed a five-part strategy to reverse the chain's slide behind Burger King into third place among U.S. burger chains, citing prior 'quality degradation' as a key cause. The plan covers menu and ingredient improvements, fixing inconsistent store operations, selectively closing weak locations while opening new ones, overhauling marketing with new hire Tariq Hassan as chief marketing and customer growth officer, and scaling back reliance on discount promotions in favor of core menu value.