GoKawiilHEYDUDE Faces Backlash Over Instagram Campaign With UF Theta Chi Chapter
HEYDUDE, the Crocs-owned shoe brand, posted an Instagram and TikTok collaboration with the University of Florida's Theta Chi fraternity promoting branded sneakers. The posts drew criticism online after it emerged that two former Theta Chi members face sexual cyberharassment charges for allegedly distributing a nonconsensual intimate video of a former UF student, identifying her by name.