GoKawiilFast-food chains diversify fall menus as pumpkin spice demand cools, DoorDash data shows
DoorDash consumer trend data indicates pumpkin spice lattes may be past their peak popularity, with pecan orders up 28% year over year. Major chains including Starbucks, Dunkin', McDonald's, Chick-fil-A, Wendy's and Dairy Queen have responded by rolling out fall drinks built around pecan, banana, tiramisu, apple, marshmallow and s'mores flavors, with McDonald's skipping pumpkin entirely this season.