GoKawiilWellness influencers rebrand nicotine as focus and cognition aid
A wave of wellness influencers, podcasters and tech startups are promoting nicotine—often via pouches or products combined with caffeine and nootropics—as a natural compound that boosts focus and guards against cognitive decline. A pulmonary physician-scientist who studies nicotine addiction says these claims stretch limited findings from cognition studies far beyond what human research actually supports.