GoKawiilTypeface designer Tobias Frere-Jones discusses his creative process
Tobias Frere-Jones, the designer behind typefaces used by clients including the New York City MTA, Carnegie Hall, the ACLU, Barack Obama's 2008 campaign and Zohran Mamdani's mayoral office, described his approach to letterforms in a recent interview. He described letters as the product of 'negotiation' and explained that he lacks a fixed daily routine, drawing inspiration from varied and sometimes obscure sources.