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Ahead of Apple's September 9 event, where the company is expected to unveil the iPhone 18 Pro, Pro Max and a foldable iPhone Ultra, a rumored dark cherry red color option for the Pro models has inspired a fan-made AI video ad. The creator clearly labeled the clip as AI-generated rather than presenting it as a leak.
Bloomberg's Mark Gurman reports Apple plans to launch a new Watch Ultra 4 together with the Series 12 at its Sept. 9 event, both featuring faster processors and new health and fitness capabilities. This would mark a rare back-to-back Ultra refresh, breaking from the roughly two-year gap seen between the Ultra 2 and Ultra 3.
An Android Authority reviewer who tested every major US book-style foldable this year says Samsung's Galaxy Z Fold 8 Ultra, despite leading on specs like its Snapdragon chip and camera system, isn't the phone they'd actually choose to carry. Instead they'd pick Motorola's Razr Fold, with its 6,000mAh battery and large bright display, or Google's Pixel 11 Pro Fold, even though both trail Samsung on raw performance.
Samsung's Galaxy S26 series arrived with higher prices and only incremental hardware upgrades, keeping the same 5,000mAh battery used since 2020 even as Chinese rivals like HONOR ship phones with far larger silicon-carbon batteries. New sales figures show Samsung's flagship and foldable lines are still selling well despite these limited improvements, suggesting the company has little financial incentive to push harder on hardware.
A new supply-chain report from Omdia indicates Apple will continue producing current miniLED display panels through 2028, suggesting the existing MacBook Pro design will stay in the lineup alongside a redesigned OLED model. That redesigned version, expected as soon as next month with a touchscreen, thinner build, and Dynamic Island, is increasingly likely to be branded MacBook Ultra rather than replace the MacBook Pro name outright.
Rugged laptops such as Panasonic's Toughbook 40, Getac's B360 Pro, Dell's Pro Rugged 13 and Durabook's Z14I weigh far more than consumer models because of reinforced frames, sealed ports and outdoor-ready displays built to survive drops, dust and water. Despite carrying modern Intel Core Ultra chips and even optional discrete graphics, these machines still prioritize durability features like extra Ethernet ports or serial connectors over slimness or top-tier performance.
Apple has revealed more details about iPhone Handoff, a feature coming with iOS 27 that lets a user pair two iPhones so both can use the same phone number, with one device set as primary and the other as a companion. A demo showing setup through Xcode 27's Device Hub surfaced after the feature was first teased at WWDC in June without specifics.
UCSF professor Laura Schmidt traced how R.J. Reynolds and Philip Morris entered the food business starting with R.J. Reynolds' 1963 purchase of Hawaiian Punch, later acquiring Del Monte, Nabisco, General Foods, Kraft and 7UP. She argues these tobacco companies applied cigarette-style marketing and engineering to create hyperpalatable, chemically formulated foods now called ultra-processed foods.
Analyst Ming-Chi Kuo reports Apple could reveal its long-rumored foldable iPhone at its Sept. 9 event but delay its retail launch until later, echoing the iPhone X rollout pattern from 2017. The device, expected to carry the iPhone Ultra name and a price above $2,000, would feature a 7.8-inch internal display and side-by-side multitasking rather than full iPad-style features.
A Bloomberg report from Mark Gurman outlines Apple's iPhone lineup roadmap ahead of next week's launch event, covering the iPhone 18 Pro models and a foldable 'iPhone Ultra' arriving this fall, plus 2027 releases including an iPhone Air 2, redesigned Pro models marking the 20th anniversary of the iPhone, and a second-generation foldable device. The foldable Ultra is expected to fold to roughly passport size, include Touch ID and an advanced hinge, and cost over $2,000.
9to5Mac's daily podcast episode for September 4 rounds up ongoing speculation about a possible iPhone Ultra model and the upcoming iPhone 18 Pro. The episode is hosted by Chance Miller and distributed through Apple Podcasts, Stitcher, TuneIn, Google Play and RSS feeds.
HP's HyperX Omen 15 replaces the Victus 15 as the company's mainstream gaming laptop, pairing a Core Ultra 9 processor, 32GB of RAM and a 15.3-inch 1800p OLED screen with strong gaming benchmarks. Tom's Hardware found the as-tested unit costs about $2,100, a few hundred dollars more than its closest rival, and noted the build relies on an aluminum lid but cheap, flexible plastic for the rest of the chassis.