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University Of Bristol

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Study finds 93,000 harmful-product logos shown during FIFA World Cup 2026 broadcasts

Researchers from the University of Bristol and Oxford used the Isambard-AI supercomputer to analyse all 172.6 hours of live play across the tournament's 104 matches, finding over 93,000 visible brand appearances for unhealthy food, alcohol, gambling and speculative products. Food and drink brands made up 70% of these appearances, with soft drinks, fast food, sports drinks and crisps brands dominating exposure, which the team estimates generated 267 billion impressions in the UK alone.

Study of 1 million people finds 1,200 gene variants tied to Big Five personality traits

Researchers analyzed genetic data from more than a million people and identified roughly 1,200 common genetic variants associated with the Big Five personality traits: extroversion, agreeableness, conscientiousness, neuroticism and openness. Published in Nature and led in part by Michel Nivard at the University of Bristol, the work is the largest genetic analysis of personality to date, though each variant explains only a small share of trait variation.

Canonical backs Bristol PhD to automate C-to-Rust code conversion

Canonical is funding a three-year PhD project at the University of Bristol's Programming Languages Research Group aimed at automatically converting large C codebases into Rust. UK Research and Innovation is providing matching funds, and the project will be led by student Alex Wood under Professor Meng Wang, with Dr. Cristina David and Canonical's Jon Seager as co-supervisors.