Usta - GoKawiil

IBM Powers U.S. Open Digital Experience With AI-Driven Fan Engagement Tools

IBM is running the technical backbone of the U.S. Open's digital platforms, feeding real-time data and AI analysis into the tournament's app and website. Features like the Serve Quality metric track 21 data points per player 50 times a second, producing over 1.2 billion data points across the tournament, while an AI chatbot answers fan questions about the sport. Engagement has surged, with 14 million unique devices and nearly 47 million visits in 2025, a 19% jump from the prior year.

entrepreneur.com · 2026-09-11

Uncredentialed influencers disrupt Osaka match at US Open, prompting credential revocations

During a match between Naomi Osaka and Anastasia Zakharova, a cluster of influencers in a luxury suite grew loud enough that the umpire halted play to ask them to quiet down, while others sought staff help getting flash photos taken during live points. The USTA says the disruptive creators were not officially credentialed, and separately revoked access for two lifestyle influencers who had posted their badges online after it emerged they were improperly added to a credential list submitted by a food vendor.

theverge.com · 2026-09-05