Visit Iceland - GoKawiil

Visit Iceland offers free human 'AI Knittakers' to summarize video meetings

Visit Iceland launched a promotional campaign called AI Knittakers, letting people book a real Icelandic knitter to join a virtual meeting and knit a sign with a single word summarizing it, such as 'pivot' or 'WTF?'. The free service runs through November 20, with photos of the knitted summaries emailed to bookers and physical shipping available in the US and Europe, and some knitters can join meetings in other languages besides English.

cnet.com · 2026-11-02

Visit Iceland launches 'AI Knittaker' campaign using human knitters to summarize meetings

Visit Iceland, the country's tourism marketing body, has introduced a service called the AI Knittaker in which Icelandic artisans listen in on corporate video calls and knit a single word capturing the discussion. The initiative is framed as a playful alternative to AI notetaking tools that now routinely join workplace meetings.

fastcompany.com · 2026-10-29