GoKawiil
Tech News
Major League Baseball has rolled out a refreshed visual identity, including a newly commissioned font library created by a branding and design agency. The agency assembled a team of type designers to build the new typefaces, which draw on the sport's historical visual references.
The developer behind Iron Arachne, a procedural heraldry generator, describes moving beyond randomly assembling lions, eagles and crosses to instead encode the rule-based system that governs how heraldic symbols are chosen, described and combined. The write-up compares European heraldry with Japanese mon to show how two traditions solve similar visual-identity problems through very different systems, and explains how those differences shape the generator's design choices.
A commentary piece traces corporate identity design back a century, noting that early visual identities were built by craftspeople with deep expertise in applied arts. It argues that today, having a polished visual identity is no longer enough to set a brand apart from competitors.