GoKawiilAmazon reportedly developing 'World Product Graph' to index all online shopping data
According to Reuters, an internal Amazon document describes a project called the 'World Product Graph,' aimed at cataloging product data from across the internet, including items Amazon doesn't sell, and surfacing it on Amazon's own site. The document reportedly ties the project to fixing accuracy issues with Amazon's AI shopping assistant, Alexa for Shopping (formerly Rufus), which it says often gives wrong or incomplete answers. Amazon told Reuters the document is an outdated draft that doesn't necessarily reflect current plans, and Reuters notes it's unclear whether or when the project might launch, though the document reportedly listed an October 2027 release date.